Fiesta 2026 Medal Campaign
The Fiesta 2026 Medal Campaign was developed as the first-ever collectible Fiesta medal initiative for Lion & Rose, designed to strengthen community engagement, increase cultural visibility, and expand the venue’s participation within one of San Antonio’s most recognizable annual traditions.
The Challenge
Develop a limited-edition promotional experience capable of connecting Lion & Rose with Fiesta culture while increasing customer interaction and strengthening the venue’s visibility within San Antonio’s community-driven hospitality environment.
The project also needed to feel culturally recognizable, collectible, and visually aligned with both Fiesta traditions and the Lion & Rose brand identity.
Strategy
The strategy focused on transforming promotional merchandise into a collectible experiential branding opportunity tied directly to local culture and community participation.
The campaign prioritized:
- cultural engagement
- collectible merchandise appeal
- experiential branding
- community-driven marketing
- limited-availability promotional strategy
- social-first promotional visibility
By positioning the medal as a collectible artifact rather than standard merchandise, the campaign increased perceived value while strengthening emotional connection between the brand and Fiesta culture.
Creative Direction
The visual direction blended traditional Fiesta aesthetics with Lion & Rose’s British pub identity through bold illustrative elements, vibrant color palettes, and collectible-focused branding.
The campaign aesthetic emphasized:
- cultural recognition
- collectible presentation
- community participation
- experiential merchandise branding
- celebratory visual storytelling
Execution
Campaign execution included:
- Graphic design
- Original Fiesta medal concept development
- Promotional campaign creation
- Photography direction
- Event planning support
- Campaign execution
- Campaign decorating and styling
- Campaign shopping and sourcing
- Social media marketing
- Experiential merchandise branding
- Limited-edition promotional rollout
The medal was intentionally designed as a limited-availability collectible intended to encourage customer excitement, increase social engagement, and strengthen Lion & Rose’s connection to Fiesta-related hospitality culture.
Results
The Fiesta 2026 Medal Campaign successfully introduced Lion & Rose into San Antonio’s Fiesta medal culture through experiential branding, collectible merchandise strategy, and community-centered promotional design.
The campaign demonstrated the ability to combine graphic design, cultural marketing, experiential branding, campaign execution, and collectible-focused hospitality promotion into a cohesive community engagement initiative.
The Fiesta 2026 Medal Campaign successfully introduced Lion & Rose into San Antonio’s Fiesta medal culture through collectible experiential branding and community-focused promotional design.
Campaign highlights included:
- 50 limited-edition Fiesta medals produced
- Strong customer response surrounding the medal design and collectible presentation
- Out-of-state customers requesting medal shipments due to demand and limited availability
- Increased customer interaction and community engagement tied to Fiesta-related promotional visibility
