Mother’s Day Paint & Sip Brunch
The Mother’s Day Paint & Sip Brunch Campaign was developed as an immersive holiday experience designed to transform Lion & Rose into a visually engaging destination centered around celebration, creativity, and family-focused hospitality.
The Challenge
Create a visually memorable Mother’s Day experience capable of increasing brunch traffic, encouraging customer interaction, and strengthening emotional connection between guests and the venue through themed experiential hospitality marketing.
The campaign also needed to balance family-friendly engagement with elevated brunch aesthetics while creating a highly shareable social media environment.
Strategy
The strategy focused on transforming a traditional brunch promotion into an immersive experiential event centered around interaction, personalization, and visually driven hospitality branding.
The campaign prioritized:
- experiential customer engagement
- emotionally driven hospitality marketing
- interactive activities
- social-first presentation
- immersive decorative environments
- community-focused participation
By combining themed dining, decorative installations, personalized touches, and interactive activities, the campaign encouraged guests to remain engaged throughout the experience while increasing opportunities for organic social sharing.
Creative Direction
The visual direction emphasized warmth, celebration, floral-inspired aesthetics, and immersive brunch presentation through themed decorative installations, photo opportunities, and elevated event styling.
The campaign aesthetic focused on:
- romantic pastel tones
- celebratory hospitality atmosphere
- interactive brunch culture
- immersive event styling
- Instagram-focused visual presentation
Execution
Campaign execution included:
- Graphic design
- Promotional campaign creation
- Photography direction
- Event planning
- Campaign execution
- Decorative installation design
- Campaign decorating and styling
- Campaign shopping and sourcing
- Paint & sip activity coordination
- Social media marketing
- Brunch promotional visuals
The event featured:
- Paint & Sip brunch experiences
- $4 mimosa promotions
- Complimentary roses distributed to mothers
- Custom-designed Mother’s Day cards
- Immersive decorative installations and themed photo opportunities
The custom Mother’s Day cards were designed to create a more personalized hospitality experience while reinforcing the emotional and celebratory atmosphere surrounding the holiday event.
Results
The Mother’s Day Paint & Sip Brunch Campaign successfully combined immersive hospitality branding, experiential event design, customer personalization, and social-first promotional strategy into a cohesive holiday activation. Generating strong customer participation and increased brunch engagement through immersive hospitality branding, experiential event design, and themed promotional strategy.
The campaign demonstrated the ability to combine graphic design, event planning, hospitality styling, campaign execution, and experiential branding into a highly visual and emotionally driven customer engagement experience.
Campaign highlights included:
- 216 total guests
- $5,760.83 net sales
- $5,880.11 gross sales
- 99 total bills
- 25 mimosa sales
- 20 out of 28 paint canvases utilized during the event
- 95 complimentary roses distributed to guests throughout the weekend
The event significantly outperformed average Sunday sales performance while increasing customer interaction and participation through immersive experiential programming and emotionally driven hospitality marketing.
The campaign successfully demonstrated the effectiveness of combining event planning, decorative installations, themed dining experiences, and social-first hospitality branding to create a highly engaging multi-generational customer experience.
